2 decades of cross-disciplinary work, ventures & tinkering with emerging tech have yielded a unique M-shaped profile. Now I’m focused on strategic innovation at the intersection of Design, Technology, and Marketing. This edge of chaos where ideas collide with execution is where I thrive. I helped connect PONDS with modern women through algorithmic personal micro-novels, SIA with F1 fans through decibel-powered hyperlapse races, LEGO’s first digital franchise with children through Kinect-powered action stations, etc. I’ve also authored global, regional & local strategy playbooks of varied types, successfully pitched to APAC & GC LT, bridged market tiers, and won new accounts.

My portfolio of ads, websites, software, strategies, product design, etc. reflects my track record of cross-domain fluency and a master learner. As a growth-minded self-starter with an instinct to ‘make lives better,’ I bring systems thinking, monster curiosity, learning agility, maturity, and enterprising spirit to define and deliver ‘what’s next.’