Pre-Race: Night Carnival's #MyRace

A decibel driven, hyperlapse race, with VR goggles will offer an immersive F1 experience, a world’s first but more importantly, one that everyone can enjoy

 Concept of the race segment integrating street-view tech and the Oculus Rift

A selection of slides from pack

Race Week: Surprise & Delight

SIA demonstrates the lengths it goes to, with surprises

 through active & formulaic social listening

A view of my Ops plan for race day real-time engagement

Social listening formula carved from target plans

 Commuications protocol and sample script