Not All Who Wander Are Lost

20 years of working with emerging disciplines and experimental ventures have reaped a T-shaped profile. Now I play at the intersection of Design, Technology, Marketing – energized to create new futures with this trifecta.
  • Multidisciplinary expertise from rich fieldwork as lead designer, lead developer, senior strategist
  • Broad exposure across numerous brands and industries (Ad, Tech, FMCG, Hospitality, etc)
  • Shipped Consumer and Shopper-centric solutions/campaigns, with research, creative strategy
  • Seasoned in APAC + Asian Emerging Markets, and regional voice to a global network
  • Valued as a strong Team/People Leader, also, collaborative self-directing operator
This lifelong journey to ‘do new things’ & ‘see what’s not there’ fostered diversity of expertise; exquisitely rounded to build-sell tech products users love. From product desirability to feasibility to viability, I’ve proven to be an interdisciplinary leader, creative and trustworthy. What further sets me apart, are high standards, strong instincts, and humanity – driving me forward in my story of ‘creating a better future’.